Rochester Ad Week

For the 2019 Rochester ADWeek, we created a hyper reality experience using the Oculus Quest. Users could put on the wireless headset and freely walk along the path of the backyard. They were able to feel the objects that were in their space- the bridge, the couch, grass beneath their feet, even the heat from the fire pit! Although they were walking through a dark studio in real life, in the headset users were exploring their backyard and picking out design choices from the type of flowers planted to the sculptures in the yard.